Shift to Subscriptions
Implemented a multi-channel campaign to shift hardware revenue to an Annual Recurring Revenue (ARR) model, contributing to a 27% YOY increase in subscription revenue.
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Digital advertising campaign, ABM program and email nurture program exceeded campaign goals and contributed to ARR increase. Tactics included PPC, social, ABM and placements in digital trade publications.
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Wide variety of tools equipped channel partners sell with confidence.
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Comprehensive PR and social program complemented paid efforts to raise awareness of this first-of-a-kind program.