User Conference Offsite

Reinvented the user conference offsite from a hands-on training event to a self-directed exploration of technology, increasing attendance at the offsite from less than 10% to 50% of all conference attendees and exposing more customers to technology for optimized value.

We started with a blank canvas of 25 acres in the Las Vegas desert. Then we added construction technology, 50+ machines, and over 3,000 visitors to create a one-of-a-kind experience for customers, dealers and employees.