Experiential, Multi-channel Campaigns
Collaborated with construction influencers, equipment manufacturers, dealers, and track builder DreamTraxx to produce the Dirtkhana series of videos and multi-channel campaigns appealing to off-road sports enthusiast contractors. Dirtkhana is derived from the ancient Gymkhana skill-based contest. The program delivered the most views (100K), social interactions, and leads (25K) in the division’s history.
The project was unrivaled in creativity and fun!
Check out the trailers below or watch the full-length videos .
Dirtkhana 3
Watch premier athletes, construction influencers and Trimble build a new course - this time for BMX, trials and mountain bikes!
Dirtkhana 1
50 hours of machine work. 1100 cubic yards dirt moved. 1 Dirt Ninja.
What does all this add up to? One amazing dirt bike track for one amazing rider named James Carter.